{"product_id":"wordcraft-by-alex-frankel-rare-books","title":"Wordcraft by Alex Frankel (rare books)","description":"\u003ch3 data-start=\"458\" data-end=\"1138\"\u003eBook Summary \u003c\/h3\u003e\n\u003cp data-start=\"458\" data-end=\"1138\"\u003e\u003cbr data-start=\"539\" data-end=\"542\"\u003eIn Wordcraft, Frankel takes readers inside the secretive world of professional naming consultants the specialists who create names for products, companies, and brands. From the birth of names like BlackBerry and Viagra to behind-the-scenes case studies of branding firms, he reveals how powerful names are crafted to influence markets and consumer emotions. The book uncovers the creativity, psychology, and strategy behind turning simple words into multi-million-dollar brand assets. Both entertaining and insightful, it highlights the blend of art and business in the branding industry.\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"1138\"\u003e\u003cstrong data-start=\"45\" data-end=\"80\"\u003eAbout the Author \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"458\" data-end=\"1138\"\u003e\u003cbr data-start=\"80\" data-end=\"83\"\u003eAlex Frankel is a journalist and author who has written for \u003cem data-start=\"143\" data-end=\"157\"\u003eFast Company\u003c\/em\u003e, \u003cem data-start=\"159\" data-end=\"188\"\u003eThe New York Times Magazine\u003c\/em\u003e, and \u003cem data-start=\"194\" data-end=\"201\"\u003eWired\u003c\/em\u003e. He focuses on business, marketing, and branding, often exploring how language and corporate culture shape consumer perception. His books and articles combine investigative reporting with storytelling to reveal the human side of business strategy.\u003c\/p\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45259228709050,"sku":"35IYFIUBL-Used","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/51q3KaBzSHL._SY342.jpg?v=1761152461","url":"https:\/\/clappingpages.com\/products\/wordcraft-by-alex-frankel-rare-books","provider":"Clapping Pages","version":"1.0","type":"link"}