{"product_id":"you-inc-the-art-of-selling-yourself-rare-books-1","title":"You, inc.the art of selling yourself [Hardcover] [rare books] by Harry Beckwith","description":"\u003ch2\u003e\u003cspan\u003eBook summary\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAs founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.The authors offer doses of humor and practical knowledge to anyone who wants to learn how to \"seal the deal\" and thrive in business.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eAbout the author\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHarry Beckwith is the founder and principal of \u003cstrong data-start=\"47\" data-end=\"68\"\u003eBeckwith Partners\u003c\/strong\u003e, a marketing consulting firm that has advised over 23 Fortune 200 companies, including Target, Microsoft, and Wells Fargo.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHis expertise lies in branding, positioning, and client relationships.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA Phi Beta Kappa graduate of Stanford University, Beckwith initially pursued a legal career, serving as the editor-in-chief of the Oregon Law Review and clerking for a federal judge.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHowever, he transitioned into advertising, eventually becoming the creative supervisor at Carmichael-Lynch in Minneapolis, recognized as one of America's most creative mid-sized agencies\u003c\/span\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Clapping Pages","offers":[{"title":"Used","offer_id":45253219287226,"sku":"33XTVX69T-Used","price":45.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0713\/5576\/0826\/files\/1_5cb83159-1941-4665-928b-8753da45298c.jpg?v=1760979666","url":"https:\/\/clappingpages.com\/products\/you-inc-the-art-of-selling-yourself-rare-books-1","provider":"Clapping Pages","version":"1.0","type":"link"}