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7 Sutras of Innovation by Nikhil Inamdar

7 Sutras of Innovation by Nikhil Inamdar

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 7 Sutras of Innovation: Stories of Scale‑Ups that Are Transforming India distills the journeys of eight diverse Indian organisations—from ISRO and Rivigo to Forus Health and Agastya International Foundation—each selected as winners of Marico Innovation Foundation’s Innovation for India Awards, into seven core "sutras" (principles) that underpin their remarkable transition from startups to impactful scale‑ups. These universal innovation principles include identifying gaps in the market, maintaining a flexible approach, customer centricity, capital consciousness, prioritizing passion over pedigree in hiring, fostering a culture of innovation, and amplifying vision. The book illustrates how different combinations of these sutras guided these organisations to scale rapidly, sustainably, and creatively—even in challenging environments. Written in clear, accessible language and grounded in real-world examples, it offers both inspiration and a practical framework for entrepreneurs, leaders, and innovators seeking to drive meaningful change in India and beyond.

About The Author:

Nikhil Inamdar is a seasoned journalist and bestselling author based in Mumbai. With over 17 years of experience in multimedia journalism, he has worked across television, print, and online platforms. Currently, he serves as the India Business Correspondent for the BBC. Previously, he was a news anchor with NDTV Profit. His writings have been featured in esteemed publications such as Business Standard, Scroll, The Wire, Caravan, Quartz, and GQ .

Inamdar is also the author of the national bestseller Rokda: How Baniyas Do Business (2014). His book 7 Sutras of Innovation delves into the journeys of eight Indian organizations that have scaled up to become leaders in their respective fields. Through these narratives, he distills seven universal principles—or "sutras"—that have been instrumental in their success

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