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Brands and Branding

Brands and Branding

Dhs. 19.00 AED
Dhs. 39.00 AED Dhs. 19.00 AED
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 Brands and Branding

The definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

Product features

✅ 100% Original Books

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📚 Wide Range of Genres

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✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

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🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

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Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

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  • 32 Points Quality Check
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Variant Variant total Quantity Price Variant total
Used2UGFY24G1-Used
Used2UGFY24G1-Used
Dhs. 39.00
Dhs. 19.00/ea
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Sold out
Dhs. 39.00
Dhs. 19.00/ea
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