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Earn What You're Really Worth by Brian Tracy [rare books]

Earn What You're Really Worth by Brian Tracy [rare books]

Dhs. 69.00 AED
Dhs. 69.00 AED
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Book Summary

Published in 2012 (272 pages), Earn What You’re Really Worth argues that your earning ability is your most valuable asset—a skillset others will pay for—and that it's your responsibility to grow that asset throughout your career. Tracy offers a systematic, step-by-step roadmap for maximizing income at every career stage, whether you're entering the workforce, transitioning roles, or climbing the corporate ladder. Key strategies include:

  • Continually developing and leveraging core competencies to remain indispensable in any market.

  • Treating your career like a personal enterprise—positioning yourself as a CEO who markets, learns, and innovates continually.

  • Employing time-management and productivity tools such as the ABCDE task prioritization, doubling productivity through focused effort, and leveraging relationship building and problem-solving skills to elevate your value .

The book emphasizes personal responsibility, advising readers to proactively seek the right opportunities, demand promotions, and control perceptions through reputation and image management. Tracy's guidance is practical and motivational, though some readers caution that parts feel repetitive or set unrealistic expectations for working longer hours to earn more.

About the Author —

Brian Tracy (born 1944 in Canada, raised in California) is a celebrated motivational speaker, business consultant, and author of over 45 books translated into multiple languages. After traveling and working across 80 countries and rising from entry-level positions to run a $265 million development company, he founded Brian Tracy International, where he now serves as Chairman and CEO. Tracy has delivered more than 5,000 talks and consulted with over 1,000 companies on leadership, strategy, and personal success. A staple in self-development literature, he focuses on practical tools that help readers take control of their careers and income potential

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