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It's not how good you are, it's how good you want to be by Paul Arden

It's not how good you are, it's how good you want to be by Paul Arden

Dhs. 19.00 AED
Dhs. 59.00 AED Dhs. 19.00 AED
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Book Summary –

 It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden is a short yet powerful guide to achieving success through creativity, confidence, and ambition. Drawing on his experience in the advertising industry, Arden shares practical insights and bold advice on how to think differently, take risks, and turn limitations into opportunities. The book challenges conventional ideas about success, emphasizing that talent alone isn’t enough—what truly matters is determination, imagination, and the desire to improve. Through witty aphorisms, visual illustrations, and real-life examples, Arden encourages readers to embrace failure as a stepping stone to greatness and to cultivate a mindset that seeks possibilities rather than obstacles. Written in a sharp and engaging style, the book serves as both a motivational manifesto and a creative handbook for anyone striving to excel in their personal or professional life.

About the Author –

Paul Arden (1940–2008) was a renowned British advertising executive, author, and creative visionary best known for his work at Saatchi & Saatchi, one of the world’s leading advertising agencies. During his tenure as Executive Creative Director, he was responsible for some of the most iconic ad campaigns of the 1980s and 1990s, working with major brands such as British Airways, Silk Cut, and Toyota. Arden was celebrated for his unconventional approach to creativity and his ability to inspire others to think beyond limitations. After leaving advertising, he pursued writing and photography, producing several bestsellers including Whatever You Think, Think the Opposite and God Explained in a Taxi Ride. His books continue to influence creative professionals worldwide, blending wisdom, humor, and visual storytelling to encourage bold thinking and fearless ambition.

 

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