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Karma Cola by Gita Mehta

Karma Cola by Gita Mehta

Dhs. 9.00 AED
Dhs. 19.00 AED Dhs. 9.00 AED
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Book Summary 

Karma Cola is a sharp, witty critique of the Western fascination with Indian spirituality during the 1960s and 1970s. Gita Mehta examines how gurus, ashrams, yoga, and mysticism were often commercialized and packaged for Western consumption, turning ancient spiritual traditions into marketable products. Through satire, cultural observation, and personal anecdotes, the book exposes the gap between genuine spiritual practice and its commodified versions. Mehta questions both Western seekers looking for quick enlightenment and Indian spiritual leaders who exploit this demand, making the book a thoughtful commentary on cultural misunderstanding, spiritual tourism, and the commercialization of faith.

About the Author 

Gita Mehta (1943–2023) was an Indian writer, filmmaker, and cultural commentator known for exploring the intersections of Indian tradition and Western modernity. She was the daughter of Biju Patnaik, a prominent Indian statesman, and was educated in India and the United Kingdom. Mehta wrote both fiction and non-fiction, including Raj, A River Sutra, and Snakes and Ladders. Her writing is admired for its elegance, humor, and critical insight into cultural exchange and identity. Karma Cola remains one of her most influential works for its bold and perceptive examination of spirituality as a global commodity.

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Variant Variant total Quantity Price Variant total
Used2E6AJ6PC2-Used
Used2E6AJ6PC2-Used
Dhs. 19.00
Dhs. 9.00/ea
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Dhs. 19.00
Dhs. 9.00/ea
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