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Noise by Daniel Kahneman |Olivier Sibony |Cass R. Sunstein [Premium Books]

Noise by Daniel Kahneman |Olivier Sibony |Cass R. Sunstein [Premium Books]

Dhs. 39.00 AED
Dhs. 69.00 AED Dhs. 39.00 AED
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Book Summary:
Noise by Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein examines a hidden but widespread problem in human decision-making: noise, or unwanted variability in judgments. Unlike bias, which consistently pushes decisions in one direction, noise causes different people (or even the same person at different times) to make inconsistent decisions in similar situations. Drawing on research from psychology, behavioral economics, and organizational studies, the book shows how noise affects fields such as medicine, law, hiring, and finance, often leading to unfair or costly outcomes. The authors also offer practical strategies—such as decision hygiene and structured judgment processes—to reduce noise and improve the quality and fairness of decisions.

About the Authors:
Daniel Kahneman was a Nobel Prize–winning psychologist and one of the founders of behavioral economics, best known for his work on judgment, decision-making, and cognitive biases. Olivier Sibony is a professor, consultant, and expert in strategic decision-making, known for applying behavioral insights to organizational leadership. Cass R. Sunstein is a legal scholar and public intellectual who has written extensively on behavioral economics, law, and public policy. Together, they combine deep academic research with real-world experience to offer a clear and practical analysis of how humans make—and can improve—their judgments.

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