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Po: Beyond Yes and No by Edward De Bono

Po: Beyond Yes and No by Edward De Bono

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Dhs. 39.00 AED Dhs. 9.00 AED
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xBook Summary

Po: Beyond Yes and No explores Edward de Bono’s concept of “po,” a creative thinking tool designed to break people out of rigid, binary thinking. De Bono argues that traditional logic—based on yes/no, right/wrong judgments—often blocks innovation because it forces the mind into familiar patterns. “Po” functions as a provocation, a deliberate mental shift that encourages curiosity, new perspectives, and the generation of unconventional ideas. The book explains how using “po” allows individuals and organizations to challenge assumptions, explore alternatives, and produce creative solutions that linear thinking would never reach. Through examples, exercises, and insights from psychology and lateral thinking, de Bono demonstrates how “po” can help people think more flexibly, communicate more effectively, and approach problems with imagination rather than limitation.

About the Author: 

Edward de Bono was a Maltese psychologist, physician, and pioneering thinker best known for developing the concept of lateral thinking, a method of generating creative ideas by breaking traditional thought patterns. Trained in medicine and psychology, he taught at prestigious institutions such as Oxford, Cambridge, Harvard, and the University of London. De Bono wrote extensively on creativity, problem-solving, and communication, producing over 60 books that influenced business leaders, educators, and governments around the world. His work emphasizes that creative thinking is a skill that can be taught, practiced, and applied to real-life challenges. Through concepts like “po,” the Six Thinking Hats, and lateral thinking, de Bono reshaped the way people understand innovation and decision-making.



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