1 1

Principles of Marketing, 17th Edition by Philip T. Kotler , Gary Armstrong

Principles of Marketing, 17th Edition by Philip T. Kotler , Gary Armstrong

Dhs. 69.00 AED
Dhs. 89.00 AED Dhs. 69.00 AED
Sale Sold out
Taxes included. Shipping calculated at checkout.
CONDITION

Book Summary

"Principles of Marketing, 17th Edition" by Philip T. Kotler and Gary Armstrong is a comprehensive textbook that provides an in-depth exploration of modern marketing concepts and practices. This edition, published by Pearson Education, is widely used in academic settings and serves as a valuable resource for students and professionals seeking to understand the dynamic field of marketing.

About the Author

Philip Kotler is widely recognized as the "Father of Modern Marketing." Born in 1931 in Chicago, he is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Kotler has authored over 80 books and more than 150 articles, including the seminal Marketing Management, which is considered the most widely used marketing textbook in graduate business schools worldwide. His work has significantly influenced marketing theory and practice, and he has consulted for major corporations like IBM, General Electric, and AT&T. Kotler has also advised governments on developing marketing strategies for global competition .

Gary Armstrong is a Professor of Marketing Emeritus at the University of North Carolina at Chapel Hill. He has co-authored several editions of Principles of Marketing with Philip Kotler. Armstrong's research interests include consumer behavior, marketing strategy, and marketing education. He has contributed to the development of marketing curricula and has been involved in various educational initiatives to enhance marketing education .

Product features

✅ 100% Original Books

Every book is authentic and sourced responsibly—no pirated or photocopied material.

🔍 32-Point Quality Check

Each book undergoes a detailed inspection for pages, cover, binding, and readability.

📚 Wide Range of Genres

From fiction and self-help to academic and non-fiction—something for every reader.

💸 Budget-Friendly Prices

Get great books at unbeatable prices—perfect for students, readers, and collectors.

✨ Pre-Loved, Not Worn Out

Books are gently used, clean, and in good readable condition.

🌱 Eco-Friendly Choice

Buying used books helps reduce waste and promotes sustainable reading.

🚚 Pan-India Shipping

Fast, reliable delivery to every corner of India, with tracking and support.

💬 Customer Support

Responsive customer service to help with any order or book-related query.

Materials and care

📚 Materials

– Gently used, original print books.
– No photocopies or pirated prints—100% original.
– Checked for legibility and intact spines.
– Some books may contain light pencil notes or highlights.

🧼 Care Instructions

– Keep books away from moisture and direct sunlight.
– Use a bookmark to maintain page quality.
– Use a soft, dry cloth to wipe dust from covers.
– Preserve the pages and cover from smudges or stains.
– Prevent warping by storing books upright on shelves.

Merchandising tips

🛍️ Tips for Buying Used Books on BestofUsedBooks.com

✅ Check the Book Condition

Look for labels like “Like New,” “Good,” or “Readable” to know exactly what to expect before buying.

📚 Explore Curated Collections

Browse through themed bundles like “Top Self-Help Reads” or “Fiction Under ₹299”—perfect for discovering hidden gems.

💡 Read Descriptions Carefully

Each product page lists key details like page quality, binding condition, and possible markings—take a quick moment to review.

🎁 Buy More, Save More

Take advantage of bundle deals and discounted packs to build your library while saving big.

🌱 Choose Sustainability

Buying pre-loved books is a smart, eco-friendly choice—reduce waste and support circular reading!

🔍 Use Search & Filters

Use filters by genre, author, or condition to find exactly what you're looking for, faster.

📦 Track Your Order


Once placed, every order comes with trackable shipping—so you always know where your next read is!

  • 32 Points Quality Check
  • 100% Original Products
  • 1.2 Million + Happy Customers
View full details
Variant Variant total Quantity Price Variant total
Used34IQAD91D-Used
Used34IQAD91D-Used
Dhs. 89.00
Dhs. 69.00/ea
 Dhs. 0.00
Sold out
Dhs. 89.00
Dhs. 69.00/ea
 Dhs. 0.00

Other Best Sellers

1 8
View all