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Sell: the art, the science, the witchcraft by Subroto Bagchi [HARDCOVER]

Sell: the art, the science, the witchcraft by Subroto Bagchi [HARDCOVER]

Dhs. 25.00 AED
Dhs. 49.00 AED Dhs. 25.00 AED
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Book Summary – 
Sell is a comprehensive and insightful book that explores selling not just as a business function but as a life skill that everyone uses—whether they realise it or not. Subroto Bagchi breaks selling into three dimensions: the art, which involves human connection, empathy, and storytelling; the science, which focuses on processes, preparation, data, and method; and the witchcraft, the intangible magic that great sellers possess—intuition, persuasion, and emotional intelligence. Through real-life examples, personal experiences, and practical wisdom, Bagchi explains how selling is about trust, credibility, and understanding people rather than manipulation. He highlights that good sellers are lifelong learners who blend discipline with creativity. The book is both a guide and a reflection on the ethical, psychological, and strategic aspects of selling, making it valuable for professionals in any field.

About the Author – 
Subroto Bagchi is an Indian entrepreneur, business leader, and author best known as the co-founder of Mindtree, one of India’s leading IT services companies. Recognized for his clarity of thought and ability to simplify complex ideas, Bagchi has written several bestselling books on leadership, entrepreneurship, and professional excellence, including The High-Performance Entrepreneur and The Professional. Before turning to full-time writing and teaching, he held senior leadership roles in the IT industry. His work blends practical experience with philosophical insight, and he is widely respected for his focus on ethics, learning, and values-driven leadership. Through his books and talks, Bagchi continues to inspire professionals across industries.



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