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The Indigo Story by Shelley Vishwajeet [Hardcover]

The Indigo Story by Shelley Vishwajeet [Hardcover]

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Dhs. 59.00 AED Dhs. 29.00 AED
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Book Summary

The Indigo Story (published in 2018 by Rupa Publications) chronicles how IndiGo, a fledgling Indian budget airline founded in 2005, rose rapidly to become the country's leading and most profitable airline. The narrative dives deeply into India’s aviation history from nationalization in the mid‑20th century to the era of low-cost carriers. It shows why most airlines—including Air India, Jet Airways, Kingfisher, and SpiceJet—failed, while IndiGo succeeded through ruthless operational discipline, cost optimization, punctuality, and a focused single-aircraft (Airbus A320) model.

The book highlights key strategic decisions, like the audacious order of 100 A‑320 jets at the 2005 Paris Air Show—an unprecedented move that set the scale for its rapid expansion—and explains how IndiGo stuck to its low-cost ethos through choices like lightweight seats, efficient crew utilization, and a single-type fleet for streamlined maintenance. The author adopts a compelling yet non-academic tone to make complex industry data digestible while providing rare insights into DGCA records, annual reports, and competitive performance metrics—with charts, interviews, and case comparisons illustrating how IndiGo outmaneuvered entrenched rivals .

About the Author: 

Shelley Vishwajeet is a seasoned Indian business journalist, aviation and political commentator, and author who has contributed to publications such as Business India, The Observer of Business & Politics, Star TV Network, and Aviation World. He's also served as faculty at the Indian Institute of Mass Communication, New Delhi, and is currently a Doctoral Research Fellow at TERI School of Advanced Studies. The Indigo Story reflects his investigative style: heavily based on public regulatory data, historical airline documents, and industry interviews, rather than insider gossip or unverified anecdotes

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