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IIM AHMEDABAD BUSINESS BOOKS - The Persuasive Manager by M. M. Monippally

IIM AHMEDABAD BUSINESS BOOKS - The Persuasive Manager by M. M. Monippally

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Book Summary:

The persuasive manager argues compellingly that strategic communication lies at the core of business leadership, and helps organizations run smoothly and effectively. What is persuasion,and how should managers balance their ability to persuade and exercise authority without becoming authoritarian? If credibility and mutual Usedwill are to be established, then the need to inspire loyalty and build interpersonal relationships becomes an essential managerial strategy. The book explores the role of persuasion at different levels of the corporate hierarchy — how does a manager convince her subordinates to initiate change? How can peers, or customers and suppliers, be won over and their opinions influenced? Persuading bosses is a particularly tricky business, so how does one use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real - world illustrations, scenarios, and tips, the persuasive manager is the perfect communications roadmap for all managers.The IIM Ahmedabad business books bring key issues in management and business to a general audience. With a wealth of information and illustrations from contemporary indian businesses, these non - academic and user - friendly books from the faculty of IIM Ahmedabad are essential corporate reading.

About the Author: 

M.M. Monippally is a Professor of Communications at the Indian Institute of Management Ahmedabad (IIM Ahmedabad). He specializes in managerial communication strategies, persuasion, and delivering difficult messages. Throughout his career, he has designed and conducted training workshops for middle and senior managers across various organizations, including Morgan Stanley, Reuters India, ICICI Bank, MICO Bosch, and Global Trust Bank.

This book is part of the IIM Ahmedabad Business Books series, which aims to present key management and business issues to a broader audience, featuring insights from contemporary Indian businesses.

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