The Real Madrid Way by Steven G. Mandis (Rare books)
The Real Madrid Way by Steven G. Mandis (Rare books)
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Book Summary
The Real Madrid Way (2016) explores how Real Madrid became the most successful and valuable football club in the world, not just through talent and money, but through a strong foundation of values, culture, and identity. Drawing from research, interviews, and case studies, Mandis explains how the club balances commercial success with tradition, loyalty, and a deep connection to its fans. The book highlights Real Madrid’s approach to leadership, teamwork, and decision-making, making it both a sports history and a management guide. At its heart, the book argues that long-term greatness is built on values as much as victories.
About the Author
Steven G. Mandis is an American author, academic, and former Goldman Sachs investment banker. He teaches at Columbia University and writes on leadership, values, and organizational culture. With both business and academic expertise, Mandis often explores how principles, strategy, and culture shape success in sports and corporations.
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