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The tipping point by Malcolm Gladwell

The tipping point by Malcolm Gladwell

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Dhs. 39.00 AED Dhs. 15.00 AED
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Book Summary

The Tipping Point by Malcolm Gladwell is a groundbreaking book that explores how small, seemingly insignificant actions or changes can trigger a major shift in behavior, trends, or events—what Gladwell calls the “tipping point.” Using examples from fashion, crime, business, and media, he introduces three key principles that drive social epidemics: The Law of the Few (the influence of key types of people—Connectors, Mavens, and Salesmen), The Stickiness Factor (how memorable or effective a message is), and The Power of Context (how environment and timing influence behavior). Through compelling case studies—like the resurgence of Hush Puppies shoes, the drop in New York City crime, or the rise of children’s TV shows—Gladwell illustrates how ideas and behaviors spread like viruses once they reach a tipping point.

About the author

Malcolm Gladwell is a Canadian journalist, author, and speaker known for his ability to distill complex social science theories into accessible narratives. Born in 1963 in England and raised in Canada, he has been a staff writer for The New Yorker since 1996 and is the author of several bestsellers including Blink, Outliers, and David and Goliath. His writing style combines storytelling with research from psychology, sociology, and behavioral economics, making his books widely read and influential. Gladwell’s work often challenges conventional wisdom and invites readers to see everyday phenomena in new ways.

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Used2Q73MF6KH-Used
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