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You Can Sell Anything Telephoneby DR. Gary S. Goodman [Rare books]

You Can Sell Anything Telephoneby DR. Gary S. Goodman [Rare books]

Dhs. 59.00 AED
Dhs. 59.00 AED
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Book Summary

You Can Sell Anything by Telephone! is a practical, no-nonsense guide to mastering telemarketing, first published in 1984 and updated in later editions. The concise, 140‑page book distills Goodman's most effective selling techniques tailored for the telephonic marketplace. It walks readers through strategies such as opening lines that capture interest, handling objections gracefully, structuring persuasive calls, closing techniques, and nurturing customer relationships. Drawing on case studies and real-world examples, Goodman delivers actionable advice designed to help sales professionals—whether novices or seasoned—achieve immediate results in the booming telemarketing field 

About the Author

Dr. Gary S. Goodman is a highly experienced expert in sales, negotiation, customer service, and professional development. He earned his PhD in communications at USC, holds a law degree from Loyola, and an MBA from the Drucker School of Management at Claremont Graduate University. Goodman teaches the widely acclaimed "Best Practices in Negotiation" courses at UC Berkeley and UCLA Extension, and delivers corporate training around the globe. Author of over a dozen books—including 77 Best Practices in Negotiation—Goodman's clients range from Fortune 100 companies to international professional associations, and he's been featured in major publications like Business Week and Time

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